03-28-08

FOR IMMEDIATE RELEASE


Motocross Phenom Ashley Fiolek Signs with Hardcard for Representation

March 27, 2008 (Pebble Beach, CA); Hardcard Holdings, LLC, announced today that multi-time amateur motocross champion and rising star in the Women’s Motocross Association (WMA) professional series, Ashley Fiolek, has signed an agreement with Hardcard for management representation as part of a growing list of motorsports-related services the company provides.

“Racing professional motocross is the path that will help define my life and I have a goal of becoming the fastest women’s motocross racer in the history of the sport!” says 17 year-old Ashley.  “My family and I chose to work with the Hardcard team, as they really understand what I want to achieve and how I want to do it.  Their background and experience are going to be a great asset for my program.”

“We are elated to be working with Ashley Fiolek as she has the potential to be one of motorsports’ most inspirational figures and to transcend her racing success in other areas of life,” says Hardcard Partner, John C. Farris, Jr.

Though she only turned pro in late 2007, she has already garnered impressive media attention with features in Rolling Stone Magazine, ESPN Magazine and many of the motocross print and online publications, as well as in segments on Speed and OLN TV.  Ashley is also popular with her sponsors and, in addition to being a Red Bull athlete since 2006, has been featured in national marketing campaigns from American Honda, Oakley, Alpinestars, Fox Racing and EVS.

About Ashley Fiolek
Born profoundly deaf, Ashley began riding and racing motorcycles at age seven and began working her way up the amateur motocross ranks.  In 2004, at the age of 13, she won her first national championship at the Air Nautiques AMA Amateur National Motocross Championships at Loretta Lynn’s. Between 2005 and 2007 she went on to win 12 more national championship titles and has won more than 100 races in her career so far.

Ashley made her professional debut in September 2007 at the Women’s Motocross Association (WMA) Steel City, PA round where she finished an amazing fifth place overall and got the holeshot in both motos.  For 2008, she plans on competing for the WMA Championship Title, the premier women’s motorcycle series and the only professional women’s motorsport series in the U.S.  See: www.womensmotocrossassociation.com.

Through her accomplishments in motocross and the worldwide media coverage of her racing career, she has become an inspiration for deaf people and motocross fans around the world, many who follow her life on www.ashleyfiolek.com.  Ashley communicates through signing, reading lips, email and text messaging (often sending 1000 texts a day on her TMobile SideKick!).

Ashley also enjoys photography, editorial work and writes a monthly column for Transworld Motocross Magazine. She lives in Florida with her mom, dad and four-year-old brother and attends Keystone National High School.

About Hardcard
Hardcard Holdings, LLC, is a leading motorsports management and consulting firm specializing in motorsports and motorcycle-related marketing.  Hardcard’s partners are VP/CEO-level executives with experience in management of racetracks, sanctioning bodies, brand management, licensed merchandise, sponsorship development, race teams and publishing.  Hardcard partners have worked with many companies that have used motorcycling as a marketing platform including:  Toyota, Chevrolet, Ford, Dodge, Monster Energy, Progressive, Oakley and Fox Racing.  Current Hardcard clients include Indianapolis Motor Speedway, Barber Motorsports Park, The Promotions Company, Red Bull, Axio, Campos Creative Works and Bell Helmets.

See: www.hardcard.net

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